Brand & Creative Lead. Systems Thinker. Visual Storyteller.
I build the systems that let brands show up consistently, strategically, and at scale.
Featured Work
Rowing Blazers
Developed the visual identity system for Rowing Blazers, including the signature logo that became a defining mark across apparel, packaging, retail, and brand communications during a period of significant cultural momentum.
Rowing Blazers
Led the creative campaign for Rowing Blazers' limited-edition Annapolis Cup capsule, designing the collection's graphic emblem, art directing and photographing the campaign, and overseeing the launch from concept through sell-out.
ToffeeSmyth
Built a full website and brand system for a small southern sweets brand, creating a palette and visual identity that translated seamlessly across digital and print, and could scale quickly as the brand grew.
Enzo Custom
Redesigned Enzo Custom's entire email program from the ground up. Replaced inconsistent one-off executions with a modular luxury design system the internal team could own and operate independently across marketing, transactional, and scheduling communications.
Halsbrook
Led creative execution for Halsbrook's Resort 2025 campaign in partnership with the SVP of Brand Marketing and Ecommerce. Developed the digital style guide, designed email and homepage creative, produced paid social assets, and shot original film photography to build a cohesive seasonal narrative across every digital touchpoint.